With our new Power Beads series, we have embraced power in its most raw form. We’ve also taken a deep look into the soul. While having a lot of fun in the process, after much play-time, we got down to some serious business. The result? A collection of beads which give power to the person who is lucky enough to be wearing them. Since the beginning of time, semi-precious stones have assumed weird, wild and wonderful myths often focusing on healing and protection. This concept of protection is power in the most authentic sense of the word. Rather than power on a superficial level – somewhat equal to greed and the size of weapons – this power is the kind which denotes protection, self-assertiveness, equilibrium and inner core strength. Our personal gift to you: Put on your Power Beads and treat them as a part of you. Only then, will the magic happen.